Recently we have had a front row seat to observe low-level panic and smoldering fear. The headlines have been shrill:

“Ebola Spread to the US Inevitable.”
“Why America is Not Ready for an Ebola Outbreak.”
“My Daughter’s Ebola Scare.”

Polls show that forty-percent of Americans believe there will be an Ebola outbreak in the next twelve months, and twenty-five percent believe their family is in immediate danger. (http://thinkprogress.org/health/2014/08/26/3475698/americans-ebola-myths/)

Now, it’s probably a tip-off that the magazine with the vague but scary cover story “Ebola Spread to the US Inevitable” is called “Business Insider,” not “Physician Insider.” Furthermore, Ebola spreading to the US—inevitable in our interconnected world—does not mean that the scenes from Liberia will be repeated here.

But what’s a poor media source to do? It’s hard to catch our media-saturated, jaded eyes, and it’s all about “eyes on screens.” We all know “if it bleeds, it leads.” Fear sells.

Then there are the conspiracy theories, such as the emerging one that Al-Qaeda is spreading Ebola. I don’t doubt there will be—if there hasn’t already been—a headline such as “Biological Attack on US Soil Inevitable!” And I’m sure “ISIS” will be next on the conspiracy list.
I have provided a link to a great video that underlines how we misplace our fears.
The meme that toasters are much deadlier than sharks began at an aquarium in Cape Town, South Africa. The numbers are clear: 791 people killed by toasters worldwide, nine by sharks. But I suspect no one reading this will harpoon your toaster.

Fact is, far more people are killed by their toasters than by sharks. And far more Americans are crushed by their television sets than are killed by terrorists. Yet we fear sharks and terrorists. We fear Ebola but not Diabetes.

Baseless panic can change the way we live. Take, for example, Halloween. Once, Halloween was a community event. Kids ran around the neighborhood in the dark collecting homemade cookies and candy apples.

Then reports spread that people were putting razor blades in apples. Hospitals opened their doors offering to x-ray apples. Then reports went around that people were poisoning apples. And soon churches began to sponsor neighborhood Halloween parties so that kids wouldn’t have to go out in the dark.

Fact is, there has never been a single instance of a razor blade in an apple. There HAVE been two instances of poisoned apples given to kids at Halloween. In both cases it was a parent trying to kill their child and disguise the murder by pretending the poison came from Trick-or-Treating.

Fear.

Speaking of Halloween, how ‘bout those haunted houses?

Novelist Neil Gaimon says,

Fear is a wonderful thing, in small doses. You ride the ghost train into the darkness, knowing that eventually the doors will open and you will step out into the daylight once again. It’s always reassuring to know that you’re still here, still safe. That nothing strange has happened, not really. It’s good to be a child again, for a little while, and to fear—not governments, not regulations, not infidelities or accountants or distant wars, but ghosts and such things that don’t exist, and even if they do, can do nothing to hurt us.

An interesting insight from a writer who creates fear in small doses for a living. Could it be that haunted houses and scary rides function as relief valves? We don’t have to worry about terrorists when we are in a haunted house. Or looking for a ghost. (Though I’m quite sure some haunted houses will feature scary terrorists this Halloween season.)

It’s more comfortable to fear a shark than a toaster, isn’t it?

But what about Ebola? Like razor blades in Halloween apples, Ebola feels tangible, doesn’t it? Blood. Death. Something we can really sink our fear into.

As we’ve seen, it’s difficult to get a large number of people worked up about global climate change. Psychologists argue that the reason lies in how our brains picture danger. We can picture a tornado, so we are afraid of it, but when asked whether tornados or asthma kills more people, most people say tornadoes. That’s far from true.

I used to live near the Gulf coast and spent a lot of time on the beach. There are sharks out there. People do get bit. But getting an arm or leg torn off or getting swallowed just doesn’t happen. Even people who spend time in the water where sharks live are three hundred times more likely to be killed by a deer than a shark. But Jaws feels more scary than Bambi.

I like what entrepreneur Seth Godin has to say about fear: “Worry is not preparation, and anxiety doesn’t make you better . . . We dance with the Resistance, we don’t make it go away. You cannot make it go away—you cannot make the voice go away, you cannot make the fear go away, because it’s built in. What you can do is when it shows up, you say ‘Welcome! I’m glad you’re here. Let’s dance about this.’

Godin is getting at an important truth: Courage is not the opposite of fear. Courage is what you are able to do despite the fear.

Fear sells. Reason is slow and difficult. Chances are there will be frightened people attacking Liberians. It’s time for some courage and wisdom.